Content is the most significant part of any marketing activity – it drives new leads, builds relationships and allows you to establish and share your brand. Yet often it happens that lack of budget prevents small companies from developing and implementing a strong content strategy.
Creating great content for your blog is one thing. Getting traffic to your blog posts is another, and it’s something a lot of bloggers do not account for or they are unaware that certain aspects of SEO are required to drive traffic to their site.
We all know that if you want to be a serious contender in the public eye, a website with the right domain name is a must.
Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail, TV ads, and telemarketing are becoming less and less effective. In fact, 86 percent of people skip TV ads, more than 200 million Americans are on the do-not-call list, and 90 percent of execs ignore cold calls.
Ecommerce is big business. In 2014, there were 12 to 15 million online stores, with more than 650,000 of those generating over $1,000 in annual sales. Many have found success selling goods through the giant marketplaces like Amazon and eBay, but highly-customizable and easy-to-manage ecommerce platforms have also emerged.